Marketing Work Connected to Measurable Results
Explore selected work across paid media, SEO, analytics, and conversion strategy for subscription brands, manufacturers, nonprofits, and service-based organizations.
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Subscription & Direct-to-Consumer Growth
Company type: Subscription-based direct-to-consumer brand
The work: Google Ads and Meta campaign management, audience strategy, creative testing, conversion tracking, and performance reporting across the customer-acquisition journey.
Monthly purchase peak from Google Ads
Link clicks in the strongest reported Meta month
Paid subscriptions generated in a 30-day period
Google Ads Performance
Purchases
Clicks
Impressions
Cost per Conversion
Meta Performance
Conversions
Link Clicks
Reach
Impressions
Building Sustainable Organic Visibility
Company type: Technical B2B manufacturer
The work: Technical SEO, product-page metadata, keyword-focused content planning, internal linking, Google Search Console analysis, and a search strategy designed around how buyers research specialized products.
The result: Monthly organic clicks grew from roughly 250 to multiple peaks above 450, creating a stronger foundation for long-term discovery.
Organic Clicks
Search Impressions
Average Position
Making More of a Google Ad Grant
Company type: Mission-driven nonprofit organization
The work: Google Ad Grant campaign strategy, keyword development, conversion tracking, GA4 and Google Tag Manager alignment, ongoing optimization, and decision-ready reporting.
Average cost per click during the reported period
Month-over-month lead growth during the reported period
Google Ads Clicks
Google Ads Impressions
Click-Through Rate
The focus was not simply spending the available grant. It was building a campaign and measurement structure that connected search demand to meaningful organizational actions.
Growing Local Visibility for a Roofing Company
Company type: Local roofing and home-services business
The work: Local SEO strategy, service and location-page planning, search-performance monitoring, metadata improvements, and content designed around geographically relevant demand.
The result: Stronger search visibility reflected in growing impressions and improved average-position trends.
Organic Search Impressions
Average Search Position
Work Across Different Markets and Business Models
Multifamily & Real Estate
Paid search, paid social, lead-generation strategy, property-level measurement, landing-page alignment, and CRM attribution planning.
Agency & Creative Partners
White-label-adjacent strategy support, SEO planning, paid-media execution, analytics implementation, reporting, and client-facing collaboration.
Churches & Ministries
Google Ad Grants, Meta campaign testing, donor and interest-list growth, event promotion, and conversion tracking.
Subscription Organizations
Cross-channel acquisition, creative testing, audience development, conversion reporting, and cost-per-acquisition analysis.
Analytics & Marketing Operations
GA4, Google Tag Manager, Looker Studio, conversion definitions, dashboard development, CRM connectivity, and documentation.
Portfolio examples are anonymized where appropriate. Results vary by account, market, budget, implementation, competition, and timeframe. Reported figures do not imply guaranteed performance and do not include revenue or ROAS unless specifically stated.
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