Your Strategic Partner for Measurable Growth
True Path Digital is an Indianapolis-based digital marketing agency built to help businesses and nonprofits replace guesswork with clear strategy, connected marketing channels, and measurable next steps.
Hi, I’m Landon White.
I’m a digital marketer who believes businesses deserve more than disconnected tactics and vague reporting. They deserve a partner who can explain what is working, what is not, and what should happen next.
My career has taken me through agency, client-side, nonprofit, local-business, multifamily, subscription, and B2B marketing environments. Across each one, the work has stayed grounded in the same questions: How do we reach the right people? How do we connect the experience from first click to final conversion? And how do we turn the data into decisions that actually help the organization grow?
I founded True Path Digital to bring that experience to businesses and nonprofits that want senior-level strategy, honest communication, and practical execution without getting lost inside a large agency.
Strategy That Connects the Channels
Paid Media
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and other audience-driven platforms.
SEO & GEO
Technical SEO, content strategy, local visibility, Google Business Profile, and search experience.
Analytics
GA4, Google Tag Manager, Looker Studio, attribution, conversion tracking, and reporting.
Conversion
Landing-page strategy, funnel analysis, messaging alignment, and conversion-rate optimization.
Marketing Operations
CRM connectivity, campaign structure, documentation, process improvement, and cross-channel planning.
Credentials
Google Ads, Meta Blueprint, LinkedIn Marketing Solutions, and The Trade Desk certifications. B.A. in Education from the University of Indianapolis.
Clear Strategy. Honest Communication. Measurable Progress.
Transparency & Honesty
You’ll hear the good, the better, and the ugly when performance calls for it. Clear reporting leads to better decisions.
Client First
Recommendations are built around what is in your best interest, approached with practicality, humility, and empathy.
Results Oriented
We test, learn, and pivot when the data reveals a stronger path forward.
You Don’t Need More Marketing Noise. You Need Clarity.
If you are ready to understand what your marketing should do next, let’s start with a straightforward conversation.