TRUE PATH DIGITAL PORTFOLIO

Marketing Work Connected to Measurable Results

Explore selected work across paid media, SEO, analytics, and conversion strategy for subscription brands, manufacturers, nonprofits, and service-based organizations.
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FEATURED CASE STUDY

Subscription & Direct-to-Consumer Growth

Company type: Subscription-based direct-to-consumer brand

The work: Google Ads and Meta campaign management, audience strategy, creative testing, conversion tracking, and performance reporting across the customer-acquisition journey.

2,500+

Monthly purchase peak from Google Ads

~350K

Link clicks in the strongest reported Meta month

347

Paid subscriptions generated in a 30-day period

Google Ads Performance

Purchases

Clicks

Impressions

Cost per Conversion

Meta Performance

Conversions

Link Clicks

Reach

Impressions

B2B MANUFACTURING

Building Sustainable Organic Visibility

Company type: Technical B2B manufacturer

The work: Technical SEO, product-page metadata, keyword-focused content planning, internal linking, Google Search Console analysis, and a search strategy designed around how buyers research specialized products.

The result: Monthly organic clicks grew from roughly 250 to multiple peaks above 450, creating a stronger foundation for long-term discovery.

Organic Clicks

Search Impressions

Average Position

NONPROFIT MARKETING

Making More of a Google Ad Grant

Company type: Mission-driven nonprofit organization

The work: Google Ad Grant campaign strategy, keyword development, conversion tracking, GA4 and Google Tag Manager alignment, ongoing optimization, and decision-ready reporting.

$15.08

Average cost per click during the reported period

10%

Month-over-month lead growth during the reported period

Google Ads Clicks

Google Ads Impressions

Click-Through Rate

The focus was not simply spending the available grant. It was building a campaign and measurement structure that connected search demand to meaningful organizational actions.

LOCAL SERVICE SEO

Growing Local Visibility for a Roofing Company

Company type: Local roofing and home-services business

The work: Local SEO strategy, service and location-page planning, search-performance monitoring, metadata improvements, and content designed around geographically relevant demand.

The result: Stronger search visibility reflected in growing impressions and improved average-position trends.

Organic Search Impressions

Average Search Position

ADDITIONAL EXPERIENCE

Work Across Different Markets and Business Models

Multifamily & Real Estate

Paid search, paid social, lead-generation strategy, property-level measurement, landing-page alignment, and CRM attribution planning.

Agency & Creative Partners

White-label-adjacent strategy support, SEO planning, paid-media execution, analytics implementation, reporting, and client-facing collaboration.

Churches & Ministries

Google Ad Grants, Meta campaign testing, donor and interest-list growth, event promotion, and conversion tracking.

Subscription Organizations

Cross-channel acquisition, creative testing, audience development, conversion reporting, and cost-per-acquisition analysis.

Analytics & Marketing Operations

GA4, Google Tag Manager, Looker Studio, conversion definitions, dashboard development, CRM connectivity, and documentation.

Portfolio examples are anonymized where appropriate. Results vary by account, market, budget, implementation, competition, and timeframe. Reported figures do not imply guaranteed performance and do not include revenue or ROAS unless specifically stated.

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Let’s Find the Opportunities in Your Marketing

Start with a straightforward review of your paid media, search visibility, analytics, or conversion path.